Article 04: How Technology’s Progression Affects Public Relations

From typewriters to tweets, technological advancements have reshaped public relations. Thus demanding PR teams to adapt and become more innovative through technology becoming rather accessible. In this article we discuss the importance of public relations and how technology has impacted public relations .

How is technology a Part of Public Relations?

In today’s day, technology is ESSENTIAL for various reasons, and its significance continues to grow. Everything from healthcare, to communication, to learning information can be done online. Overall, technology plays a critical role in all aspects of our life and continues to enhance our everyday lives.

But how do we utilize this in public relations?

Public relations have utilized technology in a multitude of ways that enhance public relations’ effectiveness. Technology allows organizations/companies to engage and influence their audience rather feasibly. Public relations use technology for the following reasons:

• Crisis Management

• Email Marketing

• Media Analysis

• Influencer Marketing

• Managing Online Reputation

• Social Media Management

• Online Press Releases

All of these examples are ways that public relations uses technology/internet to enhance their connection with the public.

History of Public Relations

Public Relations has been in practice since long before internet was invented. In modern society, most companies/organizations utilize technology to enhance their company. Without technology, most companies will not be as big as they are. For example, Amazon is one of the biggest companies in the world, without Internet there would be no Amazon due to it strictly being a digital app/website.

Prior to having computers accessible, mass media would entail messages via newspaper, magazine, television, and radio. Many other aspects of public relations were also more difficult including crisis communication, Community engagement, and advertising/marketing.

This image shows how as technology improved so did the world of Public relations.Ultimately, Technology continues to improve forcing all companies to become more innovative. Furthermore, the evolution of PR has been driven by improvements in technology.